Strategy and Performance Consulting
A completely personalized strategy and performance consultation for you.
Completely personalized to you, Strategy & Performance Consulting is designed for institutions looking for a comprehensive partnership that will take them to the next level. In this offering, you’ll work 1-1 with our founder to close gaps in the primary opportunities that will provide the most significant growth, improve internal efficiencies and maximize the overall student experience.
The Client Journey
Working Together
Discovery
Is the U School right for you? Begin your journey with us by scheduling your Discovery Call.
Engagement
We want to understand your vision, so we can provide you with the best plan to bring it to life.
Strategy
This is where things get good. Our team partners with you to execute your custom strategy and guides you 1-1 towards achieving your big goals.
Support
We are with you every step of the way to coach and support your success.
What It Includes:
Mystery Shopping
Our Mystery Shopping work is an end-to-end evaluation of the student experience from the student’s perspective. This work includes a written summary of findings, call recordings and a comparative market analysis.
Market Analysis
Our Marketing Analysis will provide a detailed competitive comparative analysis that will offer insight around shortfalls in your email and digital marketing efforts, student engagement strategies, and opportunities to identify and reach your target demographic.
Comprehensive Discovery
Our Comprehensive Discovery is a complete presentation of strengths and opportunities that will provide the most significant return on investment for growth, internal optimization and the overall student experience. This service includes both the Mystery Shopping, and comparative Market Analysis, as well as, a deep dive gap analysis by department.
What You Can Expect
-
A 6-8 week process that includes a full exploration of the student experience from the student’s perspective by assuming the identity of a prospective student. We present our findings with a written summary, including, call recordings and analysis of the experience from the first point of contact with the student through the transition into class, all from the student’s perspective.
We follow the entire lead nurturing process (email, chat, text, phone) from inquiry to enrollment to help you understand the effectiveness of your outreach approach.
We tailor our shopping efforts to provide you with a comparative analysis of your student experience against the experience being provided by your competitors.
An analysis and the support to make changes, and to significantly improve your marketing, enrollment, advising, operations and financial services strategies with a first person view of the entire process.
-
A review of your institution’s digital marketing activities. This includes an in-depth assessment of the institution’s marketing channels, content, and creative assets to determine current performance and identify opportunities for improvement.
An outline of the improvement measures your institution can take to drive results within the current marketing activities, as well as how to leverage unexplored opportunities identified by our analysis.
This service can help your institution identify key marketing opportunities, offer guidance, best practices, and resources for designing a marketing plan that will drive desired results within your institution’s given budget and resources.
-
A 6-8 week process that includes an in-depth review of your institution’s enrollment, advising, and financial support activities from an internal perspective and the impact to the student journey. This includes an assessment of the lead nurturing process, approach to the student conversation, student support resources, academic advising, and financial services.
An understanding of the entire student journey and supporting operations by engaging stakeholders from all departments that interface with the student during the process. The analysis will explore the lived experience from the student’s perspective through internal assessments, data analysis, mystery shopping, and a comparative market analysis of identified competitors.
A clear, actionable strategy intended to yield both quick short term wins and poise the team for long term sustainable success and growth.
Real Counselor, Real Results.
“It was very very helpful to have coaching going on, especially as I was pretty new to the International Admissions Counselor role. Kind of coming up to it with almost a clean slate is very overwhelming. [Jodi] just kind of bringing it down, having that outside perspective, being able to not have fog from [Jodi’s] perspective and being able to step in and be like, ‘okay let’s map out a process and come back to me next week and with what you have figured out and we’ll talk through it. ”
— Andrew A.